The Cyber Trust Mark is the American answer to IoT labeling. Rather than a mandatory rule, it is a certification scheme: manufacturers of products such as smart cameras, thermostats and appliances have them tested against criteria derived from NIST guidance for consumer IoT, and successful products carry a shield logo and a QR code that links to current security information, including the support period and how updates are delivered. The FCC administers the program through accredited label administrators and test labs.
Because it is voluntary, its effect depends on retailers and buyers preferring labeled products. Its criteria overlap heavily with ETSI EN 303 645, so a product built for the UK or EU market is largely prepared for it. IoT security regulation puts the three regimes side by side.
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